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News & Views

Propertyweek.com - April 2008 - Key to client satisfaction

OVER THE PAST FIVE TO SEVEN YEARS, most firms of property advisors have recognised the value of adopting a systematic approach to looking after their key clients. 'Client relationship management' is an established addition to the vocabulary of business life.

Despite this, I have some doubts as to how well embedded the commitment to looking after these key clients is in practice. To enable firms to judge how seriously they are taking their client relationship management, I'd like to suggest a quick self assessment using three simple levels...

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Written: 02/06/2008